In the interests of full disclosure, I did not watch the Super Bowl. I’m not a fan of football so I don’t see the point of wasting an evening watching a football game just because it’s the Super Bowl.
But since Super Bowl ads tend to make it to Twitter often before they air during the game, I have seen the five million dollar love fest the WaPo made in honor of journalists.
And you all thought the Oscars were a self-congratulatory circle-jerk.
Good grief, get a room.
It seems to me if you’re going to spend five million bucks on an advertisement, your objective should be selling yourself to potential new customers.
Clearly the target audience of this WaPo song to itself is, well, fellow journalists.
But that’s hardly surprising.
99.9% of all reporting is for the benefit and praise of fellow journalists.
It’s as if the Washington Post is completely unaware that there’s a whole population of Americans out here who didn’t go to J-school.
It would be one thing if the Washington Post was some pinnacle of journalistic integrity – brave, noble seekers of the Truth who put life and limb at risk to bring us the facts.
But then there’s reality:
Opinion: Another hurricane is about to batter our coast. Trump is complicit. https://t.co/T8X2D10Hgv— The Washington Post (@washingtonpost) September 12, 2018
Perspective: If the FBI used an informant, it wasn’t to go after Trump. It was to protect him. https://t.co/U6DC8IqRZy— The Washington Post (@washingtonpost) May 19, 2018
Wasn’t it just two week ago that the Washington Post got caught burping out the lies of phony Vietnam Vet while libeling innocent Catholic School students?
And if that wasn’t bad enough, when they got caught falling for this phony story, the brave journalists of the Washington Post turned around and blamed “The Trump Internet” for their mistake.
A viral story spread. The mainstream media rushed to keep up. The Trump Internet pounced. https://t.co/EUDnQjNbKV— The Washington Post (@washingtonpost) January 23, 2019
And, let’s not forget this hard-hitting bit of “Democracy Dies in Darkness” penned during the Kavanaugh confirmation:
Perspective: “Thanks for not raping us, all you ‘good men.’ But it’s not enough.” https://t.co/K7RtOKiNmP— The Washington Post (@washingtonpost) October 13, 2018
Here’s an exercise for you.
Go to Twitter search and type in “From:@washingtonpost Correction”
You’d be stunned at how many results you’ll get.
Of course, they don’t always issue corrections. Sometimes they just quietly edit articles removing the incorrect portions without so much as a whoopsie-daisy.
But it isn’t just what the brave journalists at the WaPo deem “newsworthy” that’s telling.
It’s also what they choose not to report on.
Like the latest discovery.
But are you surprised that a newspaper that can’t be bothered reporting the truth would spend five million bucks on self-fellatio astonishingly lacking in the truth?
The purpose of this ad was not to convince Americans to subscribe to the Washington Post.
The purpose was to lecture Americans about how noble, virtuous and brave our intellectual and moral betters (AKA journalists) are.
From the looks of that ad, you’d think reporters in America are wearing out their shoe-leather while bravely dodging bullets and missiles. When in reality, most of them are sitting in a climate-controlled office sending out snarky tweets while they wait for an “anonymous source” to hand them some overblown, hardly believable “scoop” that they don’t bother fact-checking before sending to their editor.
That is, when they’re not trying to protect Democrats from those pouncing, seizing Republicans.
Imagine if — instead of producing a 60-second love poem to journalists — the Washington Post spent that five million bucks on improving its product.
Which, in case WaPo has forgotten, is reporting facts.
Maybe then, Americans would love journalists nearly as much as they love themselves.
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