Sacrifice has been downsized

Sacrifice has been downsized

Leave it to Nike to downsize sacrifice.

In an effort to appeal to the ethically-sourced footwear crowd, Nike has decided to pay failed football player Colin Kaeperknees millions of dollars to be their newest cover girl.

Personally, I don’t give a damn whom Nike hires.

But the choice of ad campaign seems somewhat craven and cynical if you ask me.

“Sacrificing everything?”

What exactly is Colin Kaeperknees sacrificing?

The millions of dollars he made when playing football?

The millions more he’ll receive for hawking Nike products?

The lavish celebrity gatherings to which he is invited and worshiped over like a princeling?

The fawning media?

Yeah. So much sacrifice.

Such a rough life he’s had.

Seeing this fool whine about sacrifice makes me think of the always shallow Cordelia Chase from “Buffy the Vampire Slayer.”

CORDELIA
It was a nightmare. A nightmare. They
promised me we were going to St. Croix
and then at the last minute, they just decide
we’re gonna visit Tuscany instead. Art.
Buildings. Totally beachless for a month
and a half. No one has suffered as I have
suffered.

Yeah. No one has suffered as Colin has suffered.

From the way he’s carrying on, you’d think he was making minimum wage bagging groceries at Trader Joe’s.

What has Colin Kaeperknees sacrificed?

There’s nothing more ridiculous than a wealthy celebrity pretending to be a poor, mistreated martyr.

This is as bad as Michelle Obama constantly complaining about her hard-knock life – between vacations on the Costa del Sol.

Sacrifice has been downsized.

Hardly a surprise.

When you have an entire generation who believes everyone deserves a trophy – win or lose – discovering that life doesn’t always go your way is now considered a sacrifice.

When you have Congressmen who believe lying former FBI agents deserve a purple heart for having to testify before Congress, is anyone surprised that Colin here think he’s sacrificing everything?

Well, okay. I’ll be fair to him. Colin has sacrificed something you guys.

Given how he turned his career over to his girlfriend, I think we can all agree that he sacrificed his testicles.

Any old how.

But I do think Nike will possibly sacrifice everything.

Like Dick’s Sporting Goods before them, they will sacrifice business.

And for what?

To suck up to social justice warriors by alienating more than half the country?

I’ll never understand why businesses decide to give the finger to half their customer base.

It didn’t work for Dick’s Sporting Goods.

It isn’t working for the NFL.

And, more recently, look what’s happened to the tourism trade in Lexington, Virginia after the Red Hen of Lexington tossed Sarah Huckabee Sanders out.

The only purpose of a business is to make money — to earn a profit.

And Nike seems more than happy to sacrifice that just to kiss Colin’s ass.

Like I said, I don’t care whom Nike hires to hawk their products. I don’t buy Nike sportswear and I never have.

But portraying Colin Kaeperknees as a man who has sacrificed everything is deeply cynical and incredibly disrespectful to those who actually sacrifice for something worthy and good.

And I suspect that it will cost Nike far more than the millions they doled out to this faux “martyr.”

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5 thoughts on “Sacrifice has been downsized

  • September 4, 2018 at 9:33 am
    Permalink

    Colin Kaepernick as a centerpiece of an ad campaign is the equivalent of John McCain’s funeral as being the same as a political rally. Both are corruptions of what would normally be considered typical and respectful in their purpose.

    Colin is a mediocre quarterback who has tons of political type yakking about him and his being discriminated against. McCain was a mediocre republican who inspired more disagreement and discontent than any other politician I can think of in recent times.

    In essence both were failures at their intended professions. The ongoing noise surrounding Kaepernick is the exact equivalent of McCain’s funeral. His career is over and now all he does is stir up discontent and nothing else.

    Nike has hitched their horse to a wagon with no wheels. Their campaign is going no where.

  • September 4, 2018 at 11:58 am
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    if Nike really wanted a face to put to sacrifice, it should have been Pat Tillman, football player, war hero, KIA

    • September 4, 2018 at 4:48 pm
      Permalink

      I was going to suggest using a soldier as their face of Nike–Pat Tillman is an excellent choice.

  • September 4, 2018 at 2:47 pm
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    Bumper sticker:
    Get Woke, Go Broke (Swoosh)

  • September 6, 2018 at 2:23 pm
    Permalink

    Colin Kaepernick?
    Never heard of her…

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